Tha Rap Critic

Sunday, September 18, 2005

ESPN to Boost L.A. Presence

espn_logo_.jpg

ESPN, the cable television sports giant, expects to dramatically bolster its Southern California presence by building a $100-million, five-story building with a television and radio production center and an ESPN Zone sports bar and restaurant in the downtown entertainment district proposed to be next to Staples Center.

L.A. Live as the entertainment complex is to be called will feature not only the presence of ESPN, but will also include a 1,000-room hotel, restaurants, retail shops, a 7,100-seat live theater and a 15-screen movie complex. L.A. Live will only serve to boost the once desolate, but now thriving Downtown Los Angeles District that has been economically challenged because of a serious lack of events in the area. That has all begun to change as new housing devolopments, restaurants, and entertainment venues have been springing up throughout Downtown Los Angeles over the last 18 months.

ESPN eventually will add West Coast on-air talent and beam broadcasts live from downtown Los Angeles to the rest of the world.

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